BBC announces new Greener Broadcasting strategy
The BBC has announced a new Greener Broadcasting strategy to create a positive environmental impact.
The BBC has announced a new Greener Broadcasting strategy to create a positive environmental impact.
The broadcaster has set a number of sustainability goals to be completed by 2022. They aim to reduce carbon emissions by 24 per cent as well as operating a zero waste to landfill policy.
The report also highlights the BBC’s achievements, from 2008 to 2017 they have reduced carbon emissions from buildings and technology by over 180,000 tonnes.
To combat plastic pollution, the BBC has also cut out more than half a million items of single-use plastic cutlery since April 2018.
Tony Hall, BBC Director-General, said: “Blue Planet II and our new Plastics Watch initiative shows that, through our programmes and content, the BBC can be a force for social good. In time, we want our environmental impact to be positive too. We want, above all, to be a model for sustainable broadcasting.”
The report focuses on the audience as they are funded by their audiences through the licence fee.. They aim to ensure that their audiences are well informed about environmental issues and are inspired to take action to reduce their own impacts and create positive change.
This will involve ensuring programmes, online content and events represent the BBC’s sustainable agenda.
This news follow Clearcast banning Iceland’s new Christmas TV advert for being too political. The advert explicitly showed the devastating effects of palm oil deforestation on the orangutan population, watch it here.
Photograph: BBC/Stephen Lenthall.