SIIS17 Day 1 - Part 3/4 from Facebook Live

The Messengers: Influencing Fan Behaviour via Athletes, Sponsorship and Broadcast:
• Moderator: Claire Poole, Climate Action 
• Lucia Grenna, Program Manager and Senior Communications Officer, Connect4Climate and World Bank Group
• Jörg Königstorfer, Chair of Sport & Health Management, Technical University of Munich
• Paula Stringer, Head of Production, Sport, BBC 
• Susie Tomson, Sustainability Director, Land Rover BAR
• Nathalie Dechy, Steering Committee, Roland Garros

Influencing Fan Behaviour: An American Football Perspective: 
Norman Vossschulte, Director of Guest Experience, Philadelphia Eagles