GE opens ‘ecomagination centre’ in the UAE’s sustainable Masdar City

General Electric (GE) has opened its ‘ecomagination centre’ in Masdar City; Abu Dhabi’s archetypical sustainability hub.

The centre is part of a cooperation agreement with Mubadala Development Company and the Government of Abu Dhabi and will focus on advancing energy and water efficiency while acting as a technology platform to increase customer productivity and drive clean energy solutions.

The ecomagination initiative, which has a portfolio of innovative products and solutions, was launched by GE in 2005 to measure clean energy growth, research and development investment and to reduce GE’s own carbon footprint.

The centre is located in Masdar City’s Incubator Building and showcases GE’s advanced technologies such as its cleaner solutions for power grids.

Masdar City was chosen to house the centre as it was one of the most sustainable cities in the world, that is carbon-free and self-sufficient.

GE is one of the partners in Masdar’s second CleanTech fund which has a total value of $290 million; GE’s investment into the fund was $25 million.

Most of the projects at the ecomagination centre will focus on water and energy sustainability to help local companies like Etihad Airways and Emirates Airline to reduce their carbon footprint.

MasdarCity’s Incubator Building is the city’s first commercial property and is set to house more than 60 companies by the end of this year to work towards sustainability